Celeb pals keep fans guessing with slow drip of posts featuring American Riviera Orchard jam – could Harry be next?

Meghan Markle’s latest business venture, American Riviera Orchard, has been making waves in the celebrity world as eight out of the nine celebrities in her inner circle have received jars of her homemade jam. The Duchess of Sussex strategically sent out these jars to a specially-selected group of friends and celebrities, sparking intrigue and excitement among fans and followers.

The slow ‘drip’ of posts from these ‘jamfluencers’ has been a deliberate move by Meghan and her team, according to PR experts. Andy Barr, PR expert and founder of 10 Yetis, explained that keeping the story running for as long as possible is key to the success of a product launch. By strategically releasing information and engaging influencers over time, Meghan is building momentum and keeping people interested in her brand.

The list of ‘jamfluencers’ includes well-known names such as Tracy Robbins, Delfina Balquier, Kris Jenner, Chrissy Teigen, Mindy Kaling, Kelly McKee Zajfen, Abigail Spencer, and Tracee Ellis Ross. These celebrities have shared their experiences with Meghan’s jam on social media, generating buzz and excitement around the product.

Each jar of jam has been numbered one to 50, adding an element of mystery and exclusivity to the launch. Culture and brand expert Nick Ede suggested that Prince Harry or Meghan’s mother, Doria Ragland, might receive the coveted number one jar, further fueling speculation and interest in the brand.

The carefully curated campaign has been a hit on social media, with influencers like Kris Jenner and Chrissy Teigen sharing their love for the product with their millions of followers. The support from these high-profile individuals has helped boost the brand’s following and create a buzz around the launch.

Despite limited information being released about American Riviera Orchard, the brand has already gained a significant following on social media. Within just three hours of launching the Instagram account, the business had 100,000 followers, and that number has since grown to over 612,000. This rapid growth is a testament to the power of celebrity endorsements and strategic marketing tactics.

As Meghan continues to roll out her brand and engage with her celebrity friends, the world is eagerly anticipating the official launch of American Riviera Orchard. With the support of her inner circle and the buzz surrounding her product, Meghan’s latest business venture is poised for success in the competitive lifestyle market.