Chery Introduces O-Universe OMODA: A Groundbreaking Lifestyle Ecosystem for the Youth

Chery Launches OMODA O-Universe Ecosystem for Young Consumers

JAKARTA – The automotive industry is witnessing a shift in consumer behavior, especially among young people who are increasingly becoming owners of new cars. This trend has prompted Chery to innovate and create a new youth lifestyle ecosystem known as OMODA, the O-Universe.

Shawn Xu, CEO of OMODA & JAECOO, as well as Executive Vice President of Chery International, highlighted the concept behind the OMODA O-Universe ecosystem. He stated, “The OMODA O-Universe ecosystem is a concept of life specifically designed for young consumers. Using smart technology, we always follow future trends and adopt a lifestyle that focuses on travel and sports. We hope that through OMODA, we can provide products that meet the needs of young consumers on their journey.”

The O-Universe ecosystem offers a unique experience of human interaction with advanced technology. It includes features such as a robot dog that interacts with humans, virtual reality gaming experiences, modern household appliances, environmentally friendly clothing, and mobility options like bicycles. Additionally, Mornine, a walking bionic robot, is designed with biomimetic technology to mimic human movements digitally.

Chery believes that the O-Universe is not just about physical products but also about building a future identity. The ecosystem is built on principles of collaboration, sharing, celebrating mutual success, and providing comprehensive support to its users.

In the evolving automotive industry, competition is no longer solely about products and services but also about redefining relationships between humans, cars, brands, and life. Consumers are seen as the center of an integrated ecosystem that operates organically, rather than just car owners.

OMODA envisions that by empowering the O-Universe ecosystem, more valuable moments will be created beyond just owning a car. They are prepared to lead the way in the new era of energy transportation, focusing on creating a holistic experience for consumers.

The launch of the OMODA O-Universe ecosystem signifies Chery’s commitment to catering to the evolving needs and preferences of young consumers. By incorporating smart technology, innovative features, and a focus on lifestyle trends, Chery aims to provide a comprehensive solution for the modern young car owner.

As the automotive industry continues to evolve, Chery’s OMODA O-Universe ecosystem sets a new standard for engaging with consumers and creating a unique lifestyle experience. With a strong emphasis on technology, sustainability, and human-centered design, OMODA is poised to shape the future of mobility for young consumers.

In conclusion, Chery’s OMODA O-Universe ecosystem represents a significant step towards redefining the relationship between consumers and cars in the modern era. By focusing on innovation, collaboration, and creating valuable experiences, Chery is setting a new benchmark for the automotive industry and paving the way for a more connected and integrated future.