The resurgence of Chinese outbound tourism is making waves in the global travel industry, with Switzerland experiencing a significant increase in Chinese tourist arrivals following the resumption of flights between the two countries.
Xiao Ying and her husband’s honeymoon trip to Switzerland in early April marked the beginning of a new era in Chinese tourism, as the couple took advantage of the resumed flight operations that had been suspended during the COVID-19 pandemic. The increased flight capacity and simplified visa procedures for Chinese travelers have contributed to a surge in tourist numbers, with Chinese mainland tourists spending a total of 153,723 nights in Switzerland in the first quarter of 2024, a 92.2 percent increase from the same period last year.
According to Shi Bang, director of the board at LOTO Travel Agency AG, the revival of flights between China and Switzerland has been a major factor in the spike in Chinese tourist arrivals. Additionally, China’s efforts to expand favorable visa policies and increase flight capacity have further fueled the growth of outbound tourism.
With international passenger flights now linking China with 70 countries, including new destinations like Kuwait, Serbia, and Tanzania, Chinese tourists have more options than ever before. The visa-free policies implemented by China with over 40 countries have also made travel easier for its citizens, leading to a boost in tourist numbers for countries like Malaysia.
As China’s outbound tourism continues to gain momentum, countries around the world are gearing up to welcome more Chinese visitors. The mutual benefits of increased tourism, people-to-people exchanges, and economic growth are driving the travel industry forward, with Switzerland and other destinations eagerly preparing to cater to the growing number of Chinese tourists.
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