Chinese tourists are making a strong comeback as they head overseas for the extended May Labour Day holiday, almost reaching pre-pandemic levels. According to ForwardKeys, outbound trips between April 27 to May 5 are just 7 per cent below 2019 levels, with domestic ticketing surpassing 2019 levels by 4 per cent.
A last-minute surge in bookings has exceeded expectations, indicating a faster recovery than anticipated. This trend is crucial for the global travel industry, as Chinese travelers spent nearly US$248 billion on trips abroad in 2019.
Analysts had predicted a steady return to pre-Covid levels by 2025, but the current data suggests a much quicker rebound. Destinations in Asia such as Malaysia, Singapore, and Indonesia are expected to benefit the most from the influx of Chinese tourists. Additionally, Japan has seen a rise in visitors due to a weaker yen.
Europe is also a favored destination during the Labour Day holiday, with bookings for Italy and the UK showing significant increases. The United Arab Emirates has emerged as a top destination outside Asia for Chinese travelers.
Despite concerns about China’s sluggish economy affecting consumer confidence, the strong demand for travel indicates a positive outlook for the industry. Domestic travel within China is also booming, with railway stations experiencing a surge in travelers during the holiday period.
Overall, the resurgence of international travel and robust domestic demand paint a promising picture for the tourism industry in China, driving global tourism recovery and sustaining jobs and businesses reliant on tourism.