Club Med, the iconic brand known for its luxurious all-inclusive resorts, recently unveiled a refreshed Phuket resort on the edge of Kata Beach to more than 70 global media representatives. The event also offered a glimpse into the global future of the brand, showcasing its commitment to providing unforgettable experiences for guests.
During a morning brand immersion, Club Med president Henri Giscard d’Estaing emphasized the brand’s 70-year history as one of the world’s most desirable brands. He described Club Med as “Forever a love and lifestyle brand,” highlighting its enduring appeal to travelers seeking a unique and immersive vacation experience.
The revamp operation of the Phuket Resort began in 2020 during the quieter times brought on by the pandemic. The initial focus was on the center of the resort, including the main bar and theatre, before moving on to the rooms on the northern end of the property. All rooms have now been updated with modern amenities such as USB-A and USB-C wall sockets, powerful air-conditioning, and remote work desks for those who need to stay connected while on vacation.
One of the highlights of the revamped resort is the Zen Pool, a secluded oasis with a private pool and bar exclusively for guests aged 20 and above. Additionally, the resort now boasts a state-of-the-art sporting clubhouse offering activities such as pickleball, padel, tennis, basketball, and even a five-hole golf course for guests to enjoy.
The final stages of the renovation are currently underway, with Club Med introducing its newest room type, the ‘Family Oasis.’ These themed rooms and family-friendly spaces are designed to provide upscale accommodation combined with unforgettable family fun. The Family Oasis rooms can accommodate a family of five and come in two options: ground floor with a terrace and small garden or upper floor with a balcony. The Oasis will also feature a family water play area, a snack bar, and a food truck for added convenience.
In addition to the Phuket resort upgrades, Club Med announced plans for new openings in various locations around the world. This year marks the reopening of French resorts Vittel Ermitage in July and Serre Chevalier in December, with more openings scheduled for the coming years.
Rachel Harding, CEO in East, South Asia & Pacific, highlighted Club Med’s new mantra, ‘That’s l’Esprit Libre,’ which encourages guests to disconnect from the outside world and connect with the present moment. Business volume in Harding’s region has seen a significant increase, with bookings up by 43% compared to 2022, reflecting a return to pre-pandemic levels.
Upcoming openings include Forlong, China in December, as well as Gramado, Brazil, and Borneo in 2025. These new resorts will join existing properties like the Kiroro Grand in Japan and the Exclusive Collection Space La Rosière in France, offering guests a range of unique and luxurious experiences.
With its refreshed Phuket resort and exciting plans for future openings, Club Med continues to set the standard for luxury, all-inclusive vacations around the world. Guests can look forward to unforgettable experiences and unparalleled hospitality as they explore new destinations and create lasting memories with the iconic brand.