Coco Gauff Stands Out Among Star-Studded New Balance Lineup, alongside Shohei Ohtani and Jamal Murray

Coco Gauff, the rising star in the tennis world, continues to make waves not only on the court but also in the world of endorsements. Recently, global sportswear brand New Balance featured Gauff in their latest advertisement for 2024, showcasing her skills with a racket and solidifying her position as the face of tennis.

Gauff, who has been connected with New Balance since 2018, signed a long-term extension with the brand, affirming her status as an influential figure in the athletic community. The collaboration has been fruitful, with Gauff even introducing her own signature shoe line, the ‘Coco CG1’, which has received widespread support from tennis enthusiasts worldwide.

But New Balance isn’t the only brand leveraging Gauff’s influence. The young tennis sensation has also been connected with Barilla, known for its delectable pasta sauces and recipes, since she was just 14 years old. In a recent advertisement, Gauff can be seen hitting the ball not for an opponent, but for a dog who plays with her off the court, showcasing her fun and entertaining side.

With endorsements from major brands like New Balance and Barilla, as well as her continued success on the tennis court, it’s clear that Gauff’s star is on the rise. As she continues to captivate audiences both on and off the court, there’s no doubt that there are even more exciting opportunities on the horizon for this talented young athlete.