Could Apple be considering ‘sherlocking’ Arc?

The Browser Company’s mobile web browser, Arc Search, has been making waves with its innovative AI-powered features that offer users a new way to search the web. However, it seems that Apple may be looking to incorporate similar features into its own products, potentially impacting Arc’s growth.

Apple has a history of “sherlocking” third-party apps and features, borrowing ideas from developers to enhance its own offerings. With the upcoming release of iOS 18, Apple is rumored to be introducing “smart recaps” and other AI-powered additions to core apps like Photos, Notes, and Safari. This move could potentially include features similar to Arc’s ability to summarize web content using AI.

Arc Search’s unique features, such as “Browse for me” and “pinch to summarize,” have set it apart in the crowded browser market. The company has also recently launched “Call Arc,” a new way to search the web using AI. However, with Apple potentially incorporating similar AI-powered features into Safari, the demand for alternative browsers like Arc may decrease.

Despite the potential competition from Apple, The Browser Company remains committed to innovation. In addition to AI summaries, Arc is exploring new ways to minimize distractions, organize tabs, block ads, and more. The company’s AI assistant, Max, is also part of its efforts to provide users with a unique and personalized browsing experience.

As the battle for dominance in the browser market heats up, it will be interesting to see how Arc Search and other innovative startups navigate the changing landscape shaped by tech giants like Apple.