The latest episode of the Duct Tape Marketing Podcast features an insightful interview with Michele Lin, the founder of Mantis Research. Michele specializes in helping marketers conduct and publish compelling original research, leveraging data to create impactful narratives.
During the podcast, Michele shares valuable insights on the transformative power of original research in content marketing. She emphasizes the importance of using data to establish credibility and trust, highlighting the process of crafting data-driven stories from defining research objectives to repurposing findings across various channels for maximum impact.
By utilizing original research, marketers can optimize search engine visibility, attract backlinks, and position themselves as authoritative voices in their industries. This approach not only drives deeper engagement but also creates meaningful impact through content.
The episode also delves into key questions such as the definition of original research, transforming survey data into compelling stories, and the role of data in building thought leadership. Michele provides valuable tips on drawing conclusions from graphs, charts, and data, as well as the significance of industry collaboration in data collection.
Listeners are encouraged to connect with Michele Linn and explore more about her work. The podcast is sponsored by Porkbun, offering a .BIO domain name for less than $3.
For more engaging content and marketing insights, tune in to the Duct Tape Marketing Podcast with John Jantsch.