Cre8tive Hotels & Lifestyle introduces innovative concepts to elevate Australia’s lifestyle scene

Reading Time: 2 minutes

Cre8tive Hotels & Lifestyle: Redefining Australia’s Hospitality Landscape

Last night in Sydney, industry veteran Andrew Taylor unveiled the rebranding of his company, formerly known as Cre8tive Property, to Cre8tive Hotels & Lifestyle. This new name reflects a shift in focus towards developing lifestyle hotels that stand out in Australia’s hospitality industry.

With a wealth of experience working with top brands like Standard, Hoxton, and W Hotels, Andrew and his team at Cre8tive Hotels & Lifestyle are dedicated to helping owners and developers create hotels that not only meet but exceed global standards. By providing a tailored strategy and process, they guide clients through the complexities of designing and operating a successful lifestyle hotel.

The concept of lifestyle-focused hotels is not new, with iconic properties like The Standard Highline NYC and The Ned London setting the bar high on a global scale. However, Andrew noticed a gap in the Australian market for distinctive and world-class lifestyle hotels, prompting the rebranding of his company to better align with their mission.

“We are passionate about hotels and fostering community within,” Andrew explains. “Developers are seeking greater levels of customization to reflect their vision and the neighborhoods they are a part of. We aim to empower them to create hotels that truly represent their identity.”

Andrew’s extensive background in law and development, coupled with his global perspective, has enabled him to bring renowned brands like W Hotels to Australia. His insights are informed by years of experience working with industry leaders and understanding the evolving demands of today’s developers.

The changing landscape of hospitality has seen a rise in developers who prioritize unique dining experiences and community engagement within their hotels. Cre8tive Hotels & Lifestyle excels in attracting innovative brands and operators to the Australian market, ensuring a seamless partnership that benefits all parties involved.

As part of their rebranding efforts, Cre8tive Hotels & Lifestyle will launch the “Lifestyle Interview Series” this month. These interviews will feature discussions with key influencers shaping the future of lifestyle hotels, starting with Tracey Wiles, Principal of Woods Bagot. The series will be available on Cre8tive’s Youtube Channel, offering valuable insights for industry professionals.

Looking ahead, Cre8tive Hotels & Lifestyle plans to host a guided tour of the newest lifestyle hotels in New York City in September 2024. This exclusive opportunity will provide participants with a firsthand look at successful properties and trends in the global hospitality market.

With a renewed focus on delivering lifestyle on a global scale, Andrew and his team are excited to embark on this next chapter of Cre8tive Hotels & Lifestyle. Their commitment to excellence and innovation promises to redefine Australia’s hospitality landscape and set new standards for lifestyle hotels in the region.

For more information and to stay updated on Cre8tive Hotels & Lifestyle’s latest developments, visit their website at www.cre8tivehl.com. Join them on their journey to revolutionize the hospitality industry and create unforgettable experiences for guests around the world.