CRED, the most rewarding payments platform, is set to revolutionize the checkout experience for UPI transactions at offline lifestyle merchants with the introduction of upgraded checkout terminals. These new terminals, including pocket, kiosk, and Dynamic QR options, will provide a seamless and rewarding experience for affluent customers, marking the culmination of an elevated UPI journey from scanner to reward.
The CRED checkout terminals come in various form factors, catering to different merchant needs and extending the immersive experience offered by CRED Scan and Pay. Specifically designed for large lifestyle merchants such as fashion and dining outlets, these terminals are powered by Pine Labs and Razorpay POS, ensuring a smooth and efficient transaction process.
One of the key features of these new terminals is the ability for merchants to offer personalized and targeted rewards to specific users, cards, and transactions. This level of customization allows for a more engaging and rewarding experience for customers, enhancing their overall shopping experience.
CRED members will have exclusive access to this upgraded UPI experience, which includes a designer scanner that interacts with the merchant’s environment, offering a unique and visually appealing checkout process. Additionally, members will earn cashback on every UPI transaction, which can be used to pay down their credit card bills, further incentivizing the use of the platform.
Having successfully completed a pilot program, CRED is now gearing up to roll out these terminals to large lifestyle outlets across India throughout the year. The program is specifically targeted at merchants in affluent neighborhoods with high average order values, particularly those who rely heavily on credit card payments. Supermarkets, quick-service restaurants, salons, fashion retailers, and other lifestyle merchants are encouraged to apply to be a part of this innovative program.
Akshay Aedula, a representative from CRED, highlighted the platform’s commitment to providing an elevated payment experience for affluent customers. He emphasized that CRED UPI is designed for high-value transactions at premium outlets, offering a premium and rewarding experience from scanning to checkout to reward. The introduction of CRED checkout terminals will enable merchants to engage with their affluent customers in a more meaningful way, enhancing the overall shopping experience.
CRED, with its mission to celebrate and reward credit-worthy individuals, is a transparent and fully digital platform that aims to make financial decisions visible, delightful, and rewarding for its members. By offering exclusive rewards and experiences, CRED facilitates access to a better life for its members, based on their credit scores. The platform is available for download on both iOS and Android devices, providing a seamless and rewarding payment experience for its users.
In conclusion, the introduction of upgraded checkout terminals by CRED marks a significant milestone in the evolution of UPI transactions at offline lifestyle merchants. With a focus on providing a rewarding and personalized experience for affluent customers, these terminals are set to redefine the way payments are made at premium outlets, offering a seamless and engaging checkout process for both merchants and customers alike.