Crunch Fitness Wins Over Gen Z with Offbeat Humor and Catchy Ads

Crunch Fitness is taking a unique approach to marketing with their new ad campaigns that are not only promoting health and fitness but also bringing laughter to their audience. Chad Waetzig, the chief marketing officer of the New York-based gym franchise, is behind this deliberate strategy to make fitness more approachable and enjoyable for everyone.

In a world filled with uncertainties and stress, Crunch aims to provide a safe space for people to feel good through fitness. Their ‘No Judgement Gym’ philosophy emphasizes inclusivity and acceptance for all, regardless of shape, size, age, race, gender, or fitness level. The latest ad campaigns by Crunch highlight the benefits of working out at their gyms or using their on-demand platform, Crunch+.

One of the key aspects of Crunch’s marketing strategy is humor. By using wit and comedy in their ads, Crunch is able to connect with a younger audience who values mental and physical strength. The ‘Feel Good, Not Bad’ campaign launched by Crunch has been well-received, with ads that offer a humorous take on everyday struggles and the antidote being a Crunch workout.

As Crunch continues to grow and expand, they are committed to keeping their consumers engaged and motivated. With a focus on technology, recovery, and a strong emphasis on humor in their marketing, Crunch is set to reach new heights in the fitness industry. Their goal is to hit the 500-gym mark and reach three million members, with plans for further growth and innovation in the future.