In the latest episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Christian Brim, a certified public accountant and certified management accountant, to discuss the unique challenges faced by creative entrepreneurs in the business world.
With over 25 years of experience working with small businesses to grow profitably, Brim emphasizes the importance of embracing profitability as essential to creative endeavors. He introduces the Three-Pronged Decision concept, which highlights the need to align market needs, profitability, and personal passion for success. By implementing the Profit First framework and value pricing strategies, creative entrepreneurs can prioritize profitability and maximize earnings while maintaining financial stability.
During the interview, Brim shares insights on how creatives are a unique group with specific challenges in the business world and provides a specific example from his career to illustrate this point. He also explains the process of the profit first framework after a profit assessment and delves into the pricing dilemma faced by creatives.
Brim’s oil field experience in Oklahoma has influenced his career, shaping his approach to helping creative entrepreneurs thrive in their ventures. To learn more about Brim’s work and connect with him, listeners are encouraged to visit his website and pick up a copy of “Profit First for Creatives.”
Don’t miss this insightful episode of the Duct Tape Marketing Podcast, where Christian Brim shares valuable tips and strategies to help creative entrepreneurs succeed in their businesses.