Dak Prescott of the Cowboys Supports Leading Crunch Fitness Group

Dallas Cowboys quarterback Dak Prescott is making moves off the field by partnering with CR Fitness Holdings to expand the Crunch Fitness brand across the southwest and southeast regions of the United States. The three-time NFL Pro Bowler is not only providing financial backing but will also be featured in ad campaigns for the popular gym chain.

Prescott expressed his passion for mental and physical health, stating, “More people should have access to affordable, high-quality ways to improve their overall well-being.” With CR Fitness already operating successful Crunch gyms in Texas, Florida, North Carolina, Georgia, and soon Tennessee and Arizona, the partnership with Prescott was a natural fit.

In addition to his financial investment, Prescott will be the face of Crunch Fitness in commercials and social media posts. CR Fitness CEO Tony Scrimale praised Prescott’s commitment to accessible fitness and health options, emphasizing the brand’s goal to bring top-quality equipment and experienced trainers to communities nationwide.

With over 60 locations already in operation, CR Fitness aims to reach over 100 gyms by 2026. Members can expect a wide range of amenities, including premier cardio and strength training equipment, group fitness classes, hot yoga, boxing, and performance turfs. The brand’s commitment to providing $1.5 million worth of equipment per location sets them apart in the fitness industry.

Prescott’s partnership with CR Fitness highlights a trend of NFL players investing in the fitness industry, with other quarterbacks like Kirk Cousins and retired players also making moves in the space. As Crunch Fitness continues to expand both domestically and internationally, Prescott’s involvement is sure to attract even more members to the popular gym chain.