Daxko Appoints New CEO and Announces Expansion into Related Markets

Daxko, a prominent software and payment solutions provider in the health, fitness, and wellness industry, has appointed Jeff VanDixhorn as its new CEO to lead the company into a new phase of growth and expansion into adjacent markets.

VanDixhorn, the co-founder and former CEO of Club Automation, brings with him 25 years of leadership experience in the health and wellness sector. Under his leadership, Club Automation expanded from a single club to multiple fitness and racquet sports facilities across several states.

The decision to appoint VanDixhorn as CEO was praised by Daxko’s board of directors, Travis Pearson and Eli Weiss, who highlighted his expertise, leadership skills, and customer-centric approach as key factors in his selection for the role.

Since its establishment in 1998, Daxko has become a major player in serving member-based health and wellness organizations, with strategic acquisitions including Motionsoft, CSI, ReClique, Zen Planner, and SugarWOD. The acquisition of Club Automation in 2018 further solidified Daxko’s position in the industry.

VanDixhorn expressed his commitment to strengthening Daxko’s community ties, enhancing its legacy, and fostering deeper partnerships. He also emphasized the company’s potential for significant growth and his dedication to expanding into new markets.

In a recent partnership with Epifany, Daxko integrated a custom online survey builder into Club Automation to gather high-quality customer data and feedback, further enhancing the member experience and driving business growth.

With VanDixhorn at the helm, Daxko is poised for a new era of innovation and expansion in the health and wellness industry.