Meghan Markle, the Duchess of Sussex, has hit a roadblock in her quest to find a CEO for her new lifestyle brand, American Riviera Orchard. Despite weeks of searching and interviewing, sources close to the former actress have revealed that the initial CEO search has not been successful so far.
The brand, which is set to focus on home, food, and lifestyle goods, has been in the works for over a year, with filming for the brand’s content beginning at Meghan and Harry’s Californian mansion just last week. However, the failure to secure a lead for the brand has not deterred Meghan, as she is reportedly in talks with Netflix for a potential commercial partnership.
According to sources, if a deal is reached with Netflix, the streaming giant would likely install its own CEO to run operations for the lifestyle brand, while working closely with Meghan to develop products as spin-offs from her show. This partnership could open up new opportunities for Meghan to expand her brand and reach a wider audience.
Last month, Meghan teased fans with a vintage-style clip on Instagram, giving them a glimpse into the world of American Riviera Orchard. The cryptic video, set to a jazzy soundtrack by Nancy Wilson, showcases Meghan arranging flowers and baking in her luxurious Montecito mansion, hinting at the brand’s focus on home and lifestyle goods.
Industry insiders have revealed that the brand will offer a wide range of products, including tableware and edible treats like jams, spreads, and jellies. Additionally, rumors of a new cooking book and blog from the Sussexes have been circulating, suggesting that Meghan’s new venture could coincide with these projects.
Meghan’s friend, the co-founder of Alliance for Mums, took to Instagram to congratulate the duchess on her “new venture” and express her pride in Meghan’s latest endeavor. The support from friends and industry insiders indicates that there is a buzz surrounding American Riviera Orchard and anticipation for what Meghan will bring to the table with her new brand.
With the potential for a partnership with Netflix on the horizon and a focus on products that are close to her heart, Meghan’s foray into the lifestyle brand industry is shaping up to be an exciting new chapter for the Duchess of Sussex. Despite the setback in finding a CEO, Meghan’s determination and vision for American Riviera Orchard show that she is ready to make a mark in the world of home, food, and lifestyle goods. Stay tuned for more updates on Meghan’s latest business venture.