VNAT Chairman Nguyen Trung Khanh met with BBC’s John Williams to plan The Travel Show Special Vietnam, a program aimed at showcasing Vietnam’s beauty and culture to a global audience. The meeting, held on 28th May 2024 in Ha Noi, brought together key figures from VNAT and BBC Studios to discuss the production plan for the show.
Mr. John Williams, Vice President of Advertising Sales at BBC Studios, highlighted the global reach of BBC’s programs, including The Travel Show, which attracts a large viewership worldwide. The Travel Show Special Vietnam will feature two episodes, each 23 minutes long, and is set to air in October 2024.
The goal of the program is to promote Vietnam as a beautiful and attractive destination with a rich cultural heritage. Mr. Williams expressed his desire for collaboration with VNAT to ensure the success of the project and to convey positive messages about Vietnam to a global audience.
Chairman Nguyen Trung Khanh welcomed the proposal and pledged VNAT’s full support for the production of The Travel Show Special Vietnam. He emphasized the importance of complying with Vietnamese laws and regulations and suggested focusing on various aspects of Vietnam tourism, including cultural heritage, eco-tourism, and culinary experiences.
VNAT will actively promote the program on its websites and social media platforms to reach a wider audience. Chairman Khanh expressed confidence in BBC’s capabilities to showcase Vietnam’s tourism potential and hoped for a successful collaboration that would enhance the country’s image on the global stage. The meeting concluded with a shared commitment to making The Travel Show Special Vietnam a memorable and impactful program for viewers worldwide.