Discover the Scent of South Korea in the Venice Biennale 2024 Pavilion: An Introduction to Artist and Loewe Model Koo Jeong-a

Renowned artist Koo has teamed up with Korean fragrance brand Nonfiction for a groundbreaking project that merges art and scent. Together, they have curated 17 unique scent experiences based on Koo’s research, as well as a commercial fragrance that will soon be available for purchase.

The collaboration has resulted in an immersive installation titled “Odorama Cities” at the Venice Biennale, where visitors can explore a sensory journey through fragrances representing different Korean cities. Koo’s innovative approach to art aims to create a cross-cultural dialogue and evoke emotional responses from viewers.

In a recent interview, Koo shared insights into the creative process behind the project, highlighting the importance of scent in building personal connections and triggering memories. The artist’s work is known for its transformative and large-scale installations that engage multiple senses, challenging viewers to explore the boundaries between reality and imagination.

Koo’s unique perspective on art and scent has garnered attention from the fashion world as well, with the artist recently appearing in Loewe’s campaign. Known for timeless designs and a focus on natural fabrics, Koo’s approach to fashion aligns with the artistic process, creating a seamless blend of creativity and style.

As “Odorama Cities” continues to captivate audiences at the Venice Biennale, Koo’s innovative use of scent and art promises to leave a lasting impression on visitors, inviting them to experience a new dimension of sensory exploration.