Dayna Grayson, co-founder of Construct Capital, is making waves in the venture world by focusing on software that can transform industrial sectors, rather than just chasing the latest AI trends. Recently, Construct led a seed-stage round for TimberEye, a startup aiming to revolutionize the timber industry with its vertical workflow software and data layer.
The global forest products industry is valued at $647 billion, making TimberEye’s potential market massive. Another intriguing investment by Construct is Earth, a startup centered around human composting. Despite the initial ick factor, Earth sees a growing market as people seek greener alternatives to traditional cremation methods.
Grayson and her co-founder, Rachel Holt, are navigating challenges in the venture industry, including timing and portfolio company struggles. However, they remain focused on driving innovation in foundational industries like logistics, manufacturing, and mobility.
In a recent interview, Grayson discussed the impact of rapid-fire funding rounds during the pandemic, emphasizing the importance of providing value to portfolio companies without being overly controlling. She also shared insights on the current venture landscape, noting the continued popularity of SAFE notes and the trend towards investing in tech-driven solutions for traditional industries.
Construct’s vision is to transform foundational industries into tech-driven sectors, with a focus on introducing new technology rather than modernizing older businesses. Investments like Monaire, a startup in the HVAC space, showcase their commitment to backing founders who understand industry complexities and can drive innovation through technology. Grayson’s approach to investing highlights the importance of strategic partnerships and industry expertise in driving success in the ever-evolving venture landscape.