In a move that is set to shake up the streaming industry, Disney and Warner Bros Discovery have announced a groundbreaking partnership that will see the launch of a new streaming bundle this summer. The bundle will include popular platforms Disney+, Hulu, and Max, offering consumers a wide range of content options.
While the exact pricing and release date have not yet been disclosed, the companies have confirmed that the bundle will be available for purchase on any of the three streaming platforms and will come with both ad-free and ad-supported options. This collaboration comes on the heels of the successful integration of Hulu on Disney+, and promises to provide subscribers with even more choice and value.
According to Joe Earley, president of direct-to-consumer at Disney Entertainment, this partnership puts subscribers first by giving them access to blockbuster films, original content, and a vast library of entertainment options. The bundle will include a diverse range of programming, from ABC and CNN to Marvel and HBO, offering something for everyone.
JB Perrette, CEO and president of global streaming and games at Warner Bros. Discovery, believes that this partnership represents a new roadmap for the future of the industry, offering unprecedented entertainment value across a variety of genres. With Disney’s acquisition of complete ownership of Hulu in 2023, this collaboration marks a significant step forward in the streaming landscape.
As more details about the bundle are set to be revealed in the coming months, industry experts are eagerly anticipating the impact of this new partnership on the streaming market. Stay tuned for updates on this exciting development.
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