Disruption has fueled the success of the entertainment industry

Bryan Lourd, the chief executive of Creative Artists Agency (CAA), is a lunch legend in Hollywood, having treated his clients to meals for 40 years. Known for representing A-listers like George Clooney and Scarlett Johansson, Lourd’s lunch outings are a Hollywood ritual where he always picks up the bill.

Sitting down for lunch at Nerano, a favorite Italian spot near CAA’s offices, Lourd exudes old-fashioned charm and impeccable style. His Louisiana upbringing shines through in his manners and demeanor, a stark contrast to his rival, Ari Emanuel.

Despite his low profile, Lourd wields immense power in Hollywood, brokering deals and advising top executives in the entertainment industry. Last year was a whirlwind for Lourd and CAA, with strikes, Covid closures, and a major ownership change.

Recently, Lourd made headlines for his involvement in a dispute between Scarlett Johansson and OpenAI over the use of her voice in an AI chatbot. Taking a stand for artists’ rights in the digital age, Lourd navigated the complex situation with finesse.

As our lunch progresses, Lourd shares insights into his journey from a small town in Louisiana to the pinnacle of Hollywood’s talent agency world. His story is one of resilience, ambition, and a deep love for the entertainment industry.

Despite the challenges facing Hollywood, Lourd remains optimistic about the future, seeing opportunities in technological advancements like AI. His story, he says, is not just a Hollywood tale but an American success story, rooted in hard work and determination.