Dr. B, a telehealth startup focused on revolutionizing healthcare accessibility and affordability, has recently partnered with several major fitness brands to offer Americans the opportunity to use pre-tax dollars to pay for memberships and classes. This groundbreaking initiative aims to make health and wellness more financially feasible for individuals across the country.
Through partnerships with Xplor Mariana Tek, BODi, F45, and SoulCycle, qualified customers can now utilize their flexible savings account (FSA) and health savings account (HSA) funds to cover the costs of fitness memberships and classes. This collaboration allows individuals to access a wide range of fitness options, including Barre, Pilates, HIIT, and personal training, using pre-tax dollars, resulting in significant cost savings of up to forty percent.
Cyrus Massoumi, the founder and CEO of Dr. B, expressed his excitement about the partnership, stating, “It’s wonderful to see so many people investing in their physical and mental health in ways that are financially feasible. Our collaboration with Xplor Mariana Tek not only makes these options more attainable but also eases the financial burden on consumers, making health and wellness more inclusive.”
The partnerships come at a time when the fitness and wellness industry is recognizing the potential of HSA/FSA funds to drive more participation. With a record number of Americans covered by HSAs in 2022, totaling nearly 72 million, the use of pre-tax dollars for fitness-related expenses is becoming increasingly popular. This innovative approach to healthcare and fitness is paving the way for a healthier and more financially sustainable future for all.
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