Du and Gracia collaborate to introduce agritech digital platform to enhance agriculture in UAE

Emirates Integrated Telecommunications Company (du) and Gracia Group Launch Agritech Platform to Transform UAE’s Agricultural Sector

In a groundbreaking partnership, Emirates Integrated Telecommunications Company (du) has joined forces with Gracia Group to launch an innovative agritech platform aimed at revolutionizing the agricultural sector in the UAE. This digital ecosystem is set to align with the country’s growth vision by leveraging cutting-edge technologies such as information and communication technologies (ICT), cloud computing, automation, the internet of things (IoT), data science, and artificial intelligence (AI).

The agritech platform is designed to facilitate advanced, sustainable, and secure farming practices in the Gulf country. It offers a comprehensive range of services that cater to the diverse needs of farmers, suppliers, buyers, agritech entities, business entities, and retail outlets. This one-stop-shop solution covers all aspects of agriculture and farming, providing a seamless experience for all stakeholders involved.

Jasim Al Awadi, Chief Infrastructure and Security Officer at du, expressed his enthusiasm for the partnership, stating, “This agritech platform is a testament to our commitment to integrating ICT with the agricultural sector. It provides a robust platform that meets the evolving needs of the UAE’s farming community.” Through this collaboration and the implementation of advanced technology, the platform is expected to drive digital transformation within the agricultural industry.

Hamed Al Hamed, CEO of Gracia Group, emphasized the importance of incorporating modern technologies into farming practices to support the government’s strategic objectives for food security and agricultural sustainability. He stated, “By integrating modern technologies and digital excellence into farming practices, we pledge to support the government’s strategic directions for food security and agricultural sustainability.”

One of the key goals of the agritech platform is to expand investment opportunities in the field of agriculture. It aims to provide comprehensive training and incubation programs to encourage more individuals to consider farming as a viable business opportunity. By promoting entrepreneurship and innovation in the agricultural sector, the platform seeks to drive economic growth and enhance food security in the UAE.

This initiative comes on the heels of du’s recent launch of du Pay, a digital payment service aimed at promoting financial inclusion in the UAE. With a focus on leveraging technology to address societal challenges and drive progress, du continues to demonstrate its commitment to innovation and digital transformation in various sectors.

As the agritech platform gains momentum and garners support from key stakeholders, it is poised to play a pivotal role in shaping the future of agriculture in the UAE. By harnessing the power of technology and collaboration, this initiative has the potential to drive sustainable growth, enhance productivity, and ensure food security for generations to come.