Edmonton is set to welcome its first craft alcohol-free cocktail bar, SPLIT Zero Proof, located at 11909 Jasper Ave in the heart of the city’s hospitality district. Co-founder JoAnne Pearce shared her excitement about being the first of its kind in Alberta, offering a unique experience for all Edmontonians.
The bar will not only serve as a retail store and bottle shop but will also host classes, tasting events, and private events. Pearce emphasized the focus on flavors and a culinary approach, aiming to redefine the concept of adult beverages beyond traditional mocktails.
With the rise of interest in non-alcoholic options, SPLIT’s opening comes at a time when consumers, especially younger generations, are cutting back on alcohol consumption. This trend has led to a growing market for alcohol-free drinks, with companies like SPLIT seizing the opportunity to cater to the sober curious demographic.
The bar’s location next to award-winning cocktail bar Clementine adds to the excitement of the neighborhood, with Pearce highlighting the energy infusion expected on West Jasper Avenue. The trend towards alcohol-free options is expected to continue growing, with innovative small brands leading the way in the non-alcoholic drink space.
As the demand for non-alcoholic beverages increases, establishments like NAIT Earnest’s are also embracing the trend by offering non-alcoholic spirits and drinks. With SPLIT’s opening, Edmontonians can look forward to a new and refreshing experience that caters to a diverse demographic seeking unique and flavorful alcohol-free options.