Elevate commits to maintaining strong growth following acquisition of Fenway Sports’ consulting group

US-based sports and entertainment consulting firm Elevate has made a significant move by acquiring Fenway Sports Management’s consulting group, beating out competition from Allied Sports, Playfly, and Horizon Sports & Experiences in the process. The acquisition is expected to propel Elevate Brand to even greater heights, with promises of accelerated growth in the future.

Fenway’s consulting group brings with it a prestigious client list that includes Wasabi, Santander Bank, and Moderna, adding to Elevate Brand’s already impressive roster which includes Procter & Gamble, Duracell, and UKG. With this acquisition, Elevate Brand now boasts a total of 22 clients under its belt.

Cameron Wagner, Elevate Brand’s chief client officer, will continue to lead the division, with the addition of Fenway consulting group veteran BriAnne Newman as senior vice president. The decision to acquire Fenway’s brand business was driven by the top-tier executive team and client roster that Fenway possessed, as well as its strategic location in Boston, a key area for Elevate’s growth plans.

Elevate Brand has been making waves in the industry, activating client campaigns across major sporting events such as Formula One, the FIFA World Cup, and various major leagues. Wagner emphasized that the acquisition of Fenway’s consulting group aligns with Elevate’s goal of adding scale and experience to its brand consulting division, positioning them as a formidable player in the market alongside other top agencies.

This acquisition marks Elevate’s second major move in 2024, following the launch of a talent division earlier in the year. With operations in 12 cities across six countries and four continents, Elevate is solidifying its position as a global leader in sports and entertainment consulting.