Enjoy Travel Group Hosts the Inaugural Potentur 2024 Convention in Cuba – English Edition

The Potentur 2024 Convention made history by being the first of its kind to be held outside of Mexico, taking place in Cuba from June 4 to 8. Organized by Enjoy Travel Group, a vertical wholesale travel agency, the event was a significant gathering for Mexican tour operators.

Sponsored by the Cuban Ministry of Tourism, Ecotur agency, Iberostar chain, and Cubasol Business Group, the convention aimed to showcase the potential of Cuba for tourism development. Participants had the opportunity to explore various attractions in Cuba, including Havana, Tropicana Cabaret, Historic Center of the City, Plaza de la Revolución, and Varadero.

One of the highlights of the program was a visit to the Viñales Valley, a UNESCO World Heritage site known for its stunning natural beauty and tobacco plantations. Alexander Miguel González, representative of Enjoy Travel Group, expressed his company’s delight in organizing the convention in Cuba to promote the destination to Mexican travelers.

Potentur, an umbrella organization for Travel Agencies in Mexico, plans to diversify its convention locations by hosting future events in Colombia and Peru. Enjoy Travel Group, with over 20 years of experience, is committed to offering personalized and tailored travel experiences, including vacation tourism, MICE, luxury, accessible tourism, LGBT, and sports tourism.

With a focus on inclusivity, sustainability, and adaptation, Enjoy Travel Group is setting a new standard in the personalized travel industry, connecting people through the joy of travel. The convention in Cuba marked a significant milestone for the travel industry, showcasing the beauty and potential of the Caribbean destination to Mexican tour operators.