High-value, low-price gym chains like EoS Fitness are revolutionizing the fitness industry by offering top-end equipment and recovery options at affordable prices, attracting Gen Z members at a rapid pace.
EoS Fitness has recently invested $4 million in its gyms to enhance the member experience with premium touches, and plans to invest an additional $12 million throughout the year. The “Better Gym, Better Price” fitness chain, which launched in 2014, is expanding rapidly with 125 locations open or in the works, aiming to open over 250 gyms by 2030.
The gym chain has introduced innovative amenities such as EoS Smart Strength Equipment powered by EGYM, an interactive strength-training experience, and “The Tank,” an innovative recovery space. Members with EoS Black Cards can enjoy top-of-the-line recovery products like Hypervolt Percussion Massagers and Normatec Compression Boots.
Additionally, EoS has introduced new programs like the Evolt 360 body composition scanner and an assisted stretch program, catering to the diverse needs of its members. The introduction of “The Set,” a dedicated space for content creation, is sure to appeal to Gen Z members looking for a unique fitness experience.
As the demand for high-value, low-price gyms continues to rise, competitors like Amped Fitness and Blink Fitness are also revamping their equipment and recovery offerings to attract and retain members. With a focus on constant innovation and value for its members, EoS Fitness is setting the bar high in the fitness industry.