Equinox Introduces Longevity Membership with Monthly Price of $3,000

Equinox, known for its luxury lifestyle and fitness offerings, is set to launch a groundbreaking new membership program called “Optimize by Equinox” at the end of the month in New York City and Highland Park, Texas. This program, developed in partnership with Function Health, utilizes biomarker testing to create hyper-personalized training programs for its members.

The membership, priced at $3,000 per month, includes a comprehensive biomarker test that examines 100 biomarkers related to major organs, metabolic and immune systems. Equinox also conducts tests to assess VO2 max, strength, and movement range. Based on the test results, each member receives a personalized program designed by a team of health and wellness experts.

Members of the Optimize program are assigned a personal team that includes a fitness trainer, nutrition coach, sleep coach, and massage therapist. The program includes three hour-long training sessions per week, bimonthly sessions with a nutrition coach, monthly sessions with a sleep coach, and a monthly massage therapy session.

While the program comes with a hefty price tag of $40,000 for a full year, Equinox aims to expand it to other states following its debut. The company’s focus on personalized health and wellness reflects a growing trend in the industry, with other fitness clubs like Fitness SF also incorporating biomarker testing into their offerings.

Equinox’s commitment to innovation and personalized care is evident in its expansion plans and partnerships with top medical and wellness experts. As the company continues to grow and evolve, it is positioning itself as more than just a fitness brand, but as a comprehensive lifestyle and wellness provider.