European Gyms Experience Unprecedented Revenue and Membership Growth

Europe is experiencing a fitness boom, with health and fitness center revenue and membership numbers surpassing pre-pandemic levels for the first time. According to a new report from EuropeActive and Deloitte, European health and fitness center memberships grew to nearly 68 million in 2023, up from 62.9 million the year before. Revenues also saw a significant increase, reaching €31.8 billion ($33.8 billion) in 2023, marking an all-time high.

The report also highlighted the top fitness operators in terms of membership and revenue for 2023. Basic-Fit led the way with 3.8 million members and €1,047 million in revenue, followed by RSG Group and PureGym. Additionally, there was a notable increase in deal-making activity among European health and fitness clubs, with 12 major mergers and acquisitions completed in 2023.

The projections are not only good news for European fitness brands but also for American fitness leaders looking to capitalize on Europe’s fitness surge. Club Pilates, Xponential’s successful franchise, has already made strides in the European market, signing a master franchisee to open multiple studios in France. Anytime Fitness and popular HIIT studio Barry’s are also expanding their presence in Europe, with new locations opening in France, Italy, and Barcelona.

With the fitness industry in Europe showing strong growth and potential for further expansion, it is an exciting time for both local and international fitness brands to make their mark in this thriving market.