In the ever-changing landscape of retail, lifestyle centers are playing an increasingly important role in shaping the consumer experience. With the upcoming ICSC Las Vegas conference on the horizon, Spencer Jordan, Senior Vice President of Leasing at Steiner + Associates, shared valuable insights on the evolving nature of lifestyle centers and the opportunities they present for brands looking to expand in the Midwest.
Steiner + Associates, a leading developer and manager of retail and mixed-use destinations, has been at the forefront of creating vibrant and community-centric spaces that cater to the changing needs of consumers. Jordan highlighted the ongoing evolution of lifestyle centers, particularly in terms of re-tenanting existing spaces to align with shifting consumer preferences. One of their current projects involves re-tenanting over 100,000 square feet of Easton’s Fashion District with first-to-market retailers and restaurant groups, reflecting a proactive approach to meeting consumer demands.
A significant trend that Jordan pointed out is the increasing importance of food and beverage offerings within lifestyle centers, with dining experiences now constituting 20% of the overall space. This shift underscores the growing demand for unique and immersive experiences that go beyond traditional retail offerings.
Strategic planning is also crucial for the long-term success of lifestyle centers, according to Jordan. By reinvesting in existing brands, creating anticipatory vacancies, and planning years in advance, developers can ensure that their centers remain relevant and appealing to consumers.
For brands considering expansion to the Midwest, Columbus, Ohio, presents a promising opportunity. With a thriving metropolitan area and considerable buying power, Columbus is an attractive destination for retailers looking to tap into a dynamic consumer base. The city’s robust educational landscape, with over 52 colleges and universities and approximately 160,000 students, further enhances its appeal as a retail hub.
Jordan also highlighted the upcoming impact of Intel’s superconductor site, set to open in 2026 with a $390 million annual payroll. This development is expected to boost consumer spending in the central Ohio region, making it an even more attractive destination for retail expansion.
As the ICSC Las Vegas conference approaches, retail experts are gearing up to discuss the latest trends and insights shaping the industry. From the rise of luxury retail to the growing influence of e-commerce, there is no shortage of topics to explore in the ever-evolving world of retail.
With lifestyle centers playing a key role in shaping the retail experience, brands have a unique opportunity to leverage these spaces to connect with consumers in new and innovative ways. As the industry continues to evolve, staying ahead of trends and embracing change will be essential for retailers looking to thrive in the competitive marketplace.