Former President Donald Trump’s campaign is facing challenges as it attempts to reach out to minority communities in key battleground states ahead of the 2024 election. Despite ambitious plans to hold major events featuring Black hip-hop artists and athletes, the campaign has little organization to show for its efforts.
The removal of the campaign’s point person for coalitions and the closure of minority outreach offices across the country have left the campaign scrambling to roll out targeted programs. In Michigan, a pivotal state that flipped from Trump to Biden in 2020, the Republican National Committee has yet to set up any community centers for minority outreach.
Critics argue that the campaign is not doing enough to reach out to voters of color, while Trump’s advisers maintain that they are laying the groundwork for a robust minority outreach program. Polls show that many Black and Hispanic adults are dissatisfied with President Joe Biden, presenting an opportunity for Trump to make inroads with these voters.
Biden’s campaign has been actively targeting Black and Latino voters with ads and new office openings in minority neighborhoods, while sending out prominent leaders of color to engage with these communities. In response, the Trump campaign insists that they have a comprehensive strategy in place and are receiving positive feedback from surrogates and allies.
As the election approaches, the pressure is on for the Trump campaign to deliver on its promises of minority outreach. Republican strategist Alice Stewart emphasizes the importance of action over words, stating that the campaign must follow through on its efforts to engage with voters of color.