Kickstarter, the popular crowdfunding platform, is shaking things up with some major changes to its strategy. After helping entrepreneurs raise over $8 billion in the 15 years since its inception, Kickstarter is introducing a new feature called Late Pledges. This feature allows creators to continue receiving funding even after their campaign officially ends, maximizing their reach and potential revenue.
According to Kickstarter CEO Everette Taylor, Late Pledges are the biggest change to the platform since its inception. Taylor believes that this new feature will help creators raise even more money, potentially doubling their initial goal. In addition to Late Pledges, Kickstarter has also launched an in-house performance marketing team to help creators extend their reach and improve their chances of success.
Taylor emphasizes that these changes were made in response to feedback from creators on the platform. By listening to their needs and suggestions, Kickstarter aims to provide the tools and resources necessary for entrepreneurs to succeed. Taylor also stresses the importance of innovation and pushing boundaries to make a real impact.
Despite facing competition from other crowdfunding platforms, Taylor believes that the key to retaining entrepreneurs on Kickstarter lies in providing ongoing support and resources. By investing in the community and offering programs like Forward Funds, which directly invest in emerging entrepreneurs, Kickstarter aims to create a lasting relationship with creators of all sizes.
For emerging leaders and entrepreneurs, Taylor’s advice is to embrace challenges, prioritize self-care, and stay focused on the bigger picture. By balancing the demands of leadership with personal well-being, entrepreneurs can navigate the ups and downs of business while staying true to their vision.
Overall, Kickstarter’s new changes reflect a commitment to listening to its community and empowering creators to achieve their goals. With Late Pledges and other updates, Kickstarter is poised to continue supporting innovative projects and helping entrepreneurs bring their ideas to life.