Samsung is set to revolutionize its digital Assistant, Bixby, with the integration of generative AI capabilities, a move that could redefine the role of voice assistants in the tech industry. In an interview with CNBC, Won-joon Choi, executive vice president of Samsung’s mobile business, revealed that the company is actively working on enhancing Bixby with advanced generative AI and large language model (LLM) technology.
Choi emphasized the importance of incorporating generative AI to make Bixby smarter and more conversational, enabling natural interactions across Samsung’s product ecosystem, including smartphones, smartwatches, TVs, and home appliances. This upgrade follows the introduction of Galaxy AI features on the Galaxy S24 series earlier this year, showcasing Samsung’s commitment to innovation in AI technology.
Since its launch in 2017, Bixby has been a key voice assistant for Samsung devices, but with the evolving landscape of AI chatbots, Samsung recognizes the need to elevate Bixby’s capabilities. By integrating generative AI and large language models, Bixby could potentially handle complex queries and provide more personalized experiences for users.
While a timeline for the rollout of these generative AI features was not provided, Samsung is dedicated to delivering a more advanced Bixby experience. The planned upgrade could expand generative AI capabilities beyond smart home appliances to a wider range of devices, enhancing user interactions and overall usability.
As Samsung leads the way in AI innovation, rivals like Apple and Google are also expected to showcase their AI features in upcoming events. With the tech industry rapidly advancing in AI technology, Samsung’s focus on enhancing Bixby with generative AI capabilities could set a new standard for voice assistants in the market.