Experts believe that the Mt Rwenzori Marathon has the potential to revolutionize tourism

The tourism industry in Uganda is set to receive a major boost with the certification of the Tusker Lite Mt Rwenzori Marathon by the World Athletics Federation (WAF). This prestigious certification marks the marathon as an internationally recognized event, drawing elite athletes from around the world to participate in the scenic race.

The marathon, which showcases Uganda’s natural beauty, starts at the Equator crossing line in Queen Elizabeth National Park and winds its way through the foothills of Mt Rwenzori, offering breathtaking views along the way. This unique running track has already attracted significant attention and is expected to bring in a large number of participants from various countries.

According to tourism industry insiders, the marathon has already had a positive impact on tourism in the Kasese region, with participants spending millions in the local economy during the event weekend. With the certification, the marathon is poised to attract even more runners and spectators, further boosting tourism revenue in the area.

Industry experts believe that the marathon’s success will not only benefit the tourism sector but also promote local tourism and showcase Uganda’s offerings to the world. With international media coverage and support from sports influencers, the marathon is set to put Uganda on the map as a premier destination for athletic events.

As preparations for this year’s marathon are underway, the excitement and anticipation are palpable in Kasese. The transformation brought about by the marathon, from improved infrastructure to increased economic activity, is evident in the city’s clean streets and bustling hotels. With international support and growing interest, the Tusker Lite Mt Rwenzori Marathon is poised to become a flagship event for Uganda’s tourism industry.