The U.S. outdoor travel industry is experiencing a renaissance, with camping options evolving beyond traditional tents in the backyard. Hilton’s partnership with AutoCamp and the rise of Huttopia are just two examples of how the sector is booming.
Huttopia, a French family-owned outdoor hospitality brand, has expanded to five U.S. locations since 2017, offering a range of accommodations starting at $85 per night. The company’s co-founder, Céline Bossanne, believes that the pandemic has highlighted the importance of nature in people’s lives, driving interest in outdoor travel.
On the luxury end, Hilton’s partnership with AutoCamp allows Hilton Honors members to earn and redeem points at the outdoor lodging company’s properties. Rates at AutoCamp Cape Cod range from $293 to $480 per night, offering a unique camping experience in luxury tents and Airstream trailers.
The growth in outdoor travel offerings can be attributed to the increasing popularity of adventure travel, which includes activities like camping, hiking, and whitewater rafting. The outdoor industry has outpaced the U.S. economy in growth, with more than 41 million North American households trying camping for the first time in the last decade.
As travelers seek new and exciting experiences, partnerships like Hilton and AutoCamp are redefining the outdoor hospitality experience. With the success of these collaborations and the growing demand for adventure travel, it’s clear that the future of camping is bright in the U.S.