Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

FIFA strengthens partnership with Saudi Arabia through World Cup sponsorship agreement with oil company Aramco

Reading Time: < 1 minute

FIFA announced a groundbreaking sponsorship deal with Saudi Arabia’s state oil firm Aramco, solidifying their partnership and deepening ties with the kingdom. The deal, which runs through 2027, includes major events such as the 2026 Men’s World Cup and the 2027 Women’s World Cup. The value of the deal was not disclosed but is expected to be the richest ever for FIFA.

The partnership aims to leverage the power of football to create impactful social initiatives around the world. This sponsorship will significantly boost income for FIFA’s commercial cycle from 2023-2026, which was conservatively budgeted at $11 billion. The revenue generated from broadcasting, sponsorship, licensing, and ticket sales for the 2022 World Cup in Qatar was $7.5 billion.

FIFA President Gianni Infantino has cultivated close ties with Saudi Arabia and its Crown Prince Mohammed bin Salman, despite criticism and claims of “sportswashing” by the kingdom. The 2034 World Cup bidding process was fast-tracked, seemingly designed for Saudi Arabia to win, with only FIFA member federations in Asia and Oceania allowed to compete.

The decision to award Saudi Arabia the 2034 World Cup must be ratified by FIFA member federations later this year. The country’s Vision 2030 program, spearheaded by Crown Prince MBS, aims to modernize society and the economy, with football playing a key role in this transformation. The Saudi domestic league has seen significant investments, attracting top players and increasing its global presence.

Taylor Swifts New Album Release Health issues from using ACs Boston Marathon 2024 15 Practical Ways To Save Money