FIFA strengthens partnership with Saudi Arabia through World Cup sponsorship agreement with oil company Aramco

FIFA announced a groundbreaking sponsorship deal with Saudi Arabia’s state oil firm Aramco, solidifying their partnership and deepening ties with the kingdom. The deal, which runs through 2027, includes major events such as the 2026 Men’s World Cup and the 2027 Women’s World Cup. The value of the deal was not disclosed but is expected to be the richest ever for FIFA.

The partnership aims to leverage the power of football to create impactful social initiatives around the world. This sponsorship will significantly boost income for FIFA’s commercial cycle from 2023-2026, which was conservatively budgeted at $11 billion. The revenue generated from broadcasting, sponsorship, licensing, and ticket sales for the 2022 World Cup in Qatar was $7.5 billion.

FIFA President Gianni Infantino has cultivated close ties with Saudi Arabia and its Crown Prince Mohammed bin Salman, despite criticism and claims of “sportswashing” by the kingdom. The 2034 World Cup bidding process was fast-tracked, seemingly designed for Saudi Arabia to win, with only FIFA member federations in Asia and Oceania allowed to compete.

The decision to award Saudi Arabia the 2034 World Cup must be ratified by FIFA member federations later this year. The country’s Vision 2030 program, spearheaded by Crown Prince MBS, aims to modernize society and the economy, with football playing a key role in this transformation. The Saudi domestic league has seen significant investments, attracting top players and increasing its global presence.