Soudah Development, a real estate company owned by the Saudi Public Investment Fund, has announced a groundbreaking partnership with Warner Bros. Discovery International to produce three short films showcasing the beauty, culture, and heritage of the Soudah region in the Kingdom’s southwest.
The collaboration will focus on Soudah Peaks, a luxurious mountain tourism destination located in the Abha region, sitting 3,000 meters above sea level. The documentaries will be broadcasted globally this summer on Warner Bros. Discovery’s popular channels such as Discovery Channel, Food Network, Travel Channel, Eurosport 1 and 2, as well as on various international social media platforms.
Eng. Saleh Al-Oraini, CEO of Soudah Development, expressed his excitement about the partnership, stating, “We are delighted to join forces with Warner Bros. Discovery to unveil the exceptional beauty and cultural significance of the Soudah region, along with Saudi Arabia, on a global scale. This collaboration marks a pivotal step in our endeavor to position Soudah as a unique luxury mountain tourism destination and we are confident that it will captivate travelers from around the world.”
The films will highlight the region’s diverse fauna and flora, stunning landscapes, and unique agricultural traditions such as beekeeping. Mike Rich, head of sports and lifestyle international brand partnerships at Warner Bros. Discovery, commented on the collaboration, saying, “Partnering with Soudah Development presents an exciting opportunity for us to showcase the unique appeal of Soudah Peaks through our influential media platforms. We are thrilled to bring captivating stories of Soudah’s natural wonders and cultural heritage to our viewers. We eagerly anticipate a successful collaboration.”
This partnership follows a recent collaboration between Saudi property developer Red Sea Global and Warner Bros. Discovery, which resulted in the production of a documentary titled “Beneath the Surface: The Fight for Corals.” The film, released on Earth Day, sheds light on the work of Saudi free diver and environmentalist Salma Shaker, highlighting the resilience of Red Sea corals and their importance in global coral health.
Local environmentalist Hussain Asiri expressed his optimism about the exposure Soudah will receive through these documentaries, stating, “Soudah is not merely a tourist spot, it’s a sanctuary of tranquility and natural marvels. With this newfound exposure, I’m sure we will see a concerted effort toward responsible tourism, one that cherishes and conserves our environment while showcasing its magnificence to the world.”
Mohammed Al-Malky, a local tour guide, emphasized the global recognition that Soudah deserves, stating, “Soudah’s beauty isn’t just for us to enjoy, it’s a treasure that deserves global recognition. Hopefully, these documentaries will inspire more people to visit and experience the magic of our mountains and valleys.”
The collaboration between Soudah Development and Warner Bros. Discovery is set to bring the stunning landscapes and rich cultural heritage of the Soudah region to a global audience, showcasing the beauty and uniqueness of this hidden gem in Saudi Arabia.