Former Youngstown State University athletes discuss their experiences with Name, Image, and Likeness (NIL) opportunities | News, Sports, Jobs

The introduction of name, image, and likeness (NIL) legislation in college sports has opened up new opportunities for student-athletes to profit from their athletic success. Former Youngstown State University athletes, including basketball player Brandon Rush, women’s basketball player Mady Aulbach, and football player Mitch Davidson, have all taken advantage of their marketability since the implementation of NIL rules.

Aulbach, for example, secured deals with local businesses like Sam’s Wedge Inn and an Allstate agency, which not only provided her with income but also paved the way for future career opportunities. She used her NIL earnings to give back to the community, organizing events to donate meals and gifts to those in need.

Rush, who aspires to play professional basketball overseas, learned valuable financial management skills through his NIL deals. He collaborated with brands like Boosted and Youngstown Clothing Co. to create and sell merchandise featuring his name and likeness.

Davidson, a local product from Salem and a key player for the YSU football team, also capitalized on his NIL opportunities. He partnered with businesses like Fred Martin Ford and Mercedes-Benz, as well as organizations like the Rich Center for Autism, to give back to the community and support his football career aspirations.

Overall, the introduction of NIL has not only provided student-athletes with a source of income but has also allowed them to build valuable connections, give back to their communities, and pursue their professional sports dreams. The stories of Aulbach, Rush, and Davidson showcase the positive impact of NIL on college athletes’ lives and careers.