Prescott Frontier Days, Inc. is gearing up for the 137th annual World’s Oldest Rodeo, set to take place from July 1 to July 7 in Prescott. This iconic event, held during the bustling Fourth of July week, is a highlight on Prescott’s summer calendar, drawing rodeo enthusiasts from around the world.
The theme for this year’s rodeo is “Prescott Traditions,” paying homage to the deep-rooted Western culture and history that dates back to the inaugural celebration in 1888. To celebrate this legacy, the rodeo is launching the Memory Catcher campaign, inviting fans to share their cherished memories and stories of Prescott rodeo traditions.
The week-long extravaganza will feature world-class rodeo action, family-friendly entertainment, and the annual rodeo parade sponsored by Barrett Propane. The parade, themed “Prescott Traditions,” will kick off with grand marshal honoree Ibbie Champie, daughter of rodeo champion Lawton Champie.
Attendees can also look forward to the annual rodeo dance at the Depot Marketplace/BMO Harris Bank parking lot, offering three nights of music and dance. Tickets for the dance can be purchased at the door for $5 per person.
With a packed schedule of performances, mutton bustin’, fine arts and crafts show, cowboy church, and the Whiskey Row Boot Race, the World’s Oldest Rodeo promises a week of unforgettable experiences and a celebration of enduring traditions. Tickets are on sale now at www.worldsoldestrodeo.com, the official ticket vendor for the event.