Future-Proofing Your Business Through Sustainable Practices

In the latest episode of the Duct Tape Marketing Podcast, host John Jantsch sits down with Maisie Ganzler, a renowned expert in sustainable business practices. Ganzler, who has over 30 years of experience at Bon Appetit Management Company, shares valuable insights on how companies can integrate sustainability into their operations and marketing strategies.

During the podcast, Ganzler emphasizes the importance of defining sustainability within the context of each industry, highlighting the need for a tailored approach that resonates with both internal stakeholders and customers. She uses real-world examples, such as the challenges faced by industrial hog operations, to underscore the significance of firsthand experiences in driving genuine change.

Ganzler also discusses the critical role of authenticity and personal passion in sustainability efforts, warning against superficial commitments driven solely by market trends. She introduces the Circle of Responsibility Matrix, a tool used to track and manage sustainability commitments, ensuring continuous progress and adaptation in the face of changing circumstances.

By integrating Ganzler’s insights, businesses can navigate the intersection of profitability and sustainability, making meaningful changes that benefit the environment, society, and their bottom line. The podcast provides a wealth of practical advice for companies looking to make a positive impact through sustainable business practices.