GameSquare separates creator-focused FaZe Media, secures $11M in funding

GameSquare, the gaming conglomerate backed by Jerry Jones and the Goff family, has announced a major development following its acquisition of FaZe Clan. The company revealed plans to spin off FaZe Clan’s creators and non-esports assets into a new entity called FaZe Media. This move aims to return creative control to the personalities that built the FaZe Clan brand.

FaZe Media will be led by Richard “FaZe Banks” Bengston, one of FaZe Clan’s founders, who expressed gratitude for the opportunity to reset the brand. The new venture will focus on creating a fun environment for its creators and developing content that resonates with the gaming community.

Matt Kalish, CEO and President of DraftKings, has invested $11 million into FaZe Media and will own a minority stake in the company. Kalish believes in the leadership and creative talent of FaZe Banks and the founders, expressing confidence in their ability to relaunch the FaZe brand.

FaZe Media plans to refresh its roster of creator talent, expand its reach, and explore new licensing and sponsorship opportunities. The company will also develop its own products, merchandise, and events to enhance the value of the FaZe brand.

GameSquare will retain a majority ownership of FaZe Media, with Kalish owning the remaining stake. The collaboration between GameSquare and FaZe Media is expected to strengthen the brand and empower its creators. With the infusion of $11 million in capital, FaZe Media and GameSquare are poised for growth and financial stability in the gaming industry.