Gene Simmons assures fans that Kiss’s catalog, brand name, and IP are sold in a collaboration.

Kiss, the iconic hard rock band, is proving that it’s never really the end of the road for them. The band has recently sold their catalog, brand name, and intellectual property to Swedish company Pophouse Entertainment Group in a deal worth over $300 million.

This partnership with Pophouse is not the first for Kiss, as they previously collaborated with the company for their farewell tour, where they revealed digitized avatars of themselves created by George Lucas’ Industrial Light & Magic. Now, fans can expect a biopic, a documentary, and a Kiss experience in the form of avatars in the near future.

Pophouse CEO Per Sundin expressed his excitement about the acquisition, emphasizing the goal of exposing Kiss to new generations. He highlighted the unique collaboration between Pophouse, Universal Music Group, and Kiss, ensuring that the band remains actively involved in the process.

Gene Simmons, one of the band’s founders, emphasized that this partnership is a collaboration rather than a simple acquisition. He reassured fans that Kiss will remain committed to their music and legacy, despite the decision to retire from live touring.

This move by Kiss follows in the footsteps of Cyndi Lauper, who also partnered with Pophouse for a new immersive performance project. Both artists are looking to explore innovative ways to engage with their music and connect with audiences in a fresh and exciting manner.

With this new chapter in their career, Kiss is set to continue rocking on in a whole new way, proving that their music and legacy will never truly fade away.