Genies hires former Netflix Games creative director to lead games division

Genies, a leading maker of social avatars, has made a significant hire by bringing on board former Netflix Games creative director, Andrew Chambers, to head its games studio. With a wealth of experience spanning over 25 years in the gaming industry, Chambers is set to play a pivotal role in deploying Genies’ immersive, gamified, and interoperable digital identity layer for the internet.

Genies has been at the forefront of creating tools that allow users to craft their own avatar experiences and platforms, with a vision of enabling interoperability across all interactive experiences. CEO Akash Nigam expressed excitement about Chambers joining the team, highlighting the importance of creating a persistent digital identity in the form of avatars, which he believes will become the next username of the internet.

Chambers, known for his contributions at top gaming studios like Blizzard Entertainment and Phoenix Labs, as well as his creative initiatives at Netflix, expressed enthusiasm about joining Genies at a crucial juncture. He emphasized the company’s open-source model that empowers users to build their own immersive universes leveraging Genies’ Interoperable Frameworks.

Genies’ avatar tools have already gained traction among Hollywood icons like Justin Bieber and Rihanna, and now the company is focused on expanding its offerings to enable everyone to have their own persistent avatar across various platforms. By investing in visual and behavioral interoperability, Genies aims to provide limitless compatibility and customization options for users and developers alike.

With a strong financial backing from investors like Silver Lake and NEA, Genies is well-positioned to revolutionize the concept of digital identity and avatar experiences. The company’s commitment to innovation and user-centric design sets it apart in the rapidly evolving landscape of online gaming and social interaction.