Veronika Yasinska and Nadiia Zaionchkovska, the founders of Green Light Films, have defied the odds by launching their all-rights distribution and co-production outfit in the midst of the ongoing war in Ukraine. Despite the challenges, they have managed to make a mark in the Ukrainian theatrical business.
Their success is evident at their first Cannes as buyers, where they can showcase their specialty successes. Films like Jade Halley Bartlett’s “Miller’s Girl” and the Ukrainian documentary “Us, Our Pets and the War” have performed exceptionally well at the box office, with the latter becoming the second highest-grossing Ukrainian film of the year.
One surprising hit for Green Light Films has been Alex Garland’s “Civil War,” which has resonated with the Ukrainian audience, earning over $266,000 to date. Marketing the film was a challenge, as it was perceived differently by the local audience compared to international viewers.
Despite the difficulties of releasing films in a war zone, Green Light Films has managed to capture a significant share of the market in Ukraine. With a diverse upcoming slate that includes Cannes competition title “Beating Hearts” and Gerard Butler’s “Den of Thieves 2,” they are focused on delivering uplifting and entertaining content for a wide family audience.
As they navigate the complexities of the Ukrainian market, Yasinska and Zaionchkovska remain optimistic about the future of their business. They have proven their ability to handle big titles and are determined to continue delivering quality content to their audience in Ukraine.