Glen Powell Acknowledges Sydney Sweeney’s Contribution to the Success of the Anyone But You Marketing Campaign

Glen Powell and Sydney Sweeney’s on-screen chemistry in the romantic comedy “Anyone But You” has not only captured the hearts of audiences but also contributed to the film’s box office success. Powell recently praised his co-star Sweeney for her role in the movie’s marketing strategy, which helped propel it to become the highest-grossing romantic comedy in years, earning over $200 million worldwide.

In a recent interview with The New York Times, Powell credited Sweeney for her smart approach to promoting the film, which included romantic photos, flirtatious moments in interviews, and viral TikTok videos. The duo’s effortless chemistry on and off-screen, coupled with their fun interactions during the press tour, added fuel to the romance rumors swirling on social media.

Despite Powell’s split from his long-term girlfriend during the film’s press tour, Sweeney remained engaged to Jonathan Davino, who also served as an executive producer on the project. Sweeney’s dedication to actively engaging with the audience during the film’s promotion was evident, as she shared her enthusiasm for creating a dialogue with fans.

Directed by Will Gluck and loosely based on Shakespeare’s “Much Ado About Nothing,” “Anyone But You” follows the story of Bea (Sweeney) and Ben (Powell) as they navigate a pretend relationship at a wedding in Australia. The film’s success has not only reignited interest in the rom-com genre but also paved the way for future films to follow suit.

As Tom Rothman, chairman and chief executive of Sony Pictures Motion Picture Group, noted, the key to a successful romantic comedy lies in getting the ingredients just right. With the perfect blend of story, cast, chemistry, and ending, “Anyone But You” has set a high standard for future rom-coms to aspire to.