Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Global players attracted to booming fitness culture in Africa

Reading Time: 2 minutes

Africa’s Fitness Culture on the Rise: Global Fitness Competition Coming to the Continent

The fitness culture in Africa is experiencing a significant surge, with more people embracing workout and fitness exercises than ever before. This growing trend has caught the attention of international gym service providers and global fitness challenges, marking a monumental shift in the continent’s health and wellness landscape.

One of the latest developments in this fitness revolution is the African debut of the popular global workout competition, the “World Series of Fitness Racing,” set to take place in Cape Town, South Africa. The event, organized by Hyrox Africa, will feature a series of functional exercises such as sled pushing, burpee broad jumps, rowing, and 1-kilometer runs, culminating in a global leaderboard and World Championships for top participants.

The expansion of global fitness competitions like Hyrox into Africa is being driven by the continent’s increasing interest in physical health and wellness. Social media and tech solutions have played a significant role in raising awareness about the benefits of regular exercise, leading to a growing demand for fitness activities.

African countries are also witnessing a rise in the number of fitness gyms and gym-goers, indicating a shift towards a more active exercise culture. Despite the high costs associated with fitness facilities, Africans are willing to invest in their health, with South African consumers alone spending over US$1.6 billion annually on health and fitness.

International health and wellness companies like Virgin Active and Planet Fitness have capitalized on this growing market, expanding their services across African markets. The health and fitness market in Africa is projected to grow by 9.48% between 2022 and 2027, reaching a market volume of US$26.91 million by 2027.

Technology is also playing a crucial role in promoting fitness and exercise in Africa, with platforms like YouTube offering access to personalized workout plans and online classes. The use of hashtags like #afrobeatfitness on social media showcases a vibrant African fitness movement that incorporates music and dance into workouts.

Overall, the rise of fitness culture in Africa is expected to lead to positive health outcomes and help combat the growing threat of non-communicable diseases like cardiovascular diseases, cancer, respiratory disease, and diabetes. By embracing a more active and healthy lifestyle, Africans can improve their overall well-being and reduce the risk of chronic illnesses.

Taylor Swifts New Album Release Health issues from using ACs Boston Marathon 2024 15 Practical Ways To Save Money