Golden Goose sneakers appear worn, but the company’s value could reach $3 billion.

Luxury sneaker brand Golden Goose is making waves in the fashion world with its unique approach to footwear. The Italian company has gained popularity among A-list celebrities like Taylor Swift and Chris Hemsworth for its scuffed up sneakers with a “vintage finish.” Despite the worn-in look, these sneakers come with a hefty price tag, ranging from $500 to $900 per pair, with limited-edition styles fetching even higher prices.

Golden Goose’s unconventional approach to sneakers hasn’t deterred customers, as the company is reportedly set to go public in Milan with a valuation of over $3 billion. In 2023, the company reported a net revenue of $634 million, showing an 18% growth from the previous year. The brand’s direct-to-consumer sales strategy, along with the opening of 21 new stores globally, has contributed to its success.

Founded in 2000, Golden Goose introduced its distressed sneakers in 2007, capturing the attention of fashion enthusiasts who appreciate the nonchalant aesthetic. The brand’s popularity has been further boosted by the trend of street style in the fashion industry. Private equity firm Permira Funds acquired Golden Goose in 2020, further solidifying its position in the market.

Golden Goose CEO Silvio Campara expressed optimism about the brand’s future, stating, “No matter how old you are, you are always wearing your Levi’s or your Ray-Bans. So this is where we are hoping to land.” With the company’s stock expected to start trading in Italy before July, Golden Goose’s unique approach to luxury sneakers continues to captivate consumers and investors alike.