Goruck Inks Deal with 6-Time CrossFit Games Champion Tia-Clair Toomey – Footwear News

Goruck, a performance athletic company, has just announced an exclusive partnership with Tia-Clair Toomey, a six-time CrossFit Games champion and Olympic weightlifter. Toomey, who previously represented Nobull, expressed her excitement about joining forces with Goruck, citing the brand’s attention to detail in their gear and footwear.

In a statement, Toomey mentioned, “As an athlete, I hold myself to the highest standards in every aspect of my life and I want to be aligned with like-minded brands. I couldn’t think of a better group to be involved with than Goruck.”

The partnership will see Toomey collaborating with Goruck to develop exclusive workouts for the brand’s community, co-design a women’s collection, and serve as the face of its training footwear. Additionally, Goruck will support Toomey in her pursuit of a seventh CrossFit Games win in Fort Worth, Texas, this August.

Jason McCarthy, founder and CEO of Goruck, expressed his pride in supporting Toomey, calling her “one of the greatest living champions of any sport.” He also highlighted the alignment between Goruck’s values of family and excellence with Toomey’s personal and professional endeavors.

This partnership comes on the heels of CrossFit’s announcement naming Goruck as the official apparel and footwear provider for CrossFit and the CrossFit Games for the next three years. With Toomey’s exceptional track record and Goruck’s commitment to quality, this collaboration is set to make waves in the athletic and outdoor market.