Gracenote’s Virtual Medal Table (VMT) forecast for the 2024 Paris Olympics has been released, predicting the medal counts for participating countries and athletes. The United States is projected to win the most medals overall with 123, continuing their streak of dominance in the Olympics. China is expected to challenge the US for gold medals, with a forecast of 35 golds. Great Britain is also expected to perform well, with a projection of 66 total medals.
Host nation France is predicted to significantly increase its medal haul, with a forecast of 55 medals, nearly tripling their gold medal count from the Tokyo Olympics. Australia is expected to secure 50 medals, their best performance since Athens 2004.
The forecast also includes projections for countries ranked 6 to 10 on the Virtual Medal Table. Japan is expected to fall short of their record-breaking performance in Tokyo, with a forecast of 49 medals. Italy is projected to outperform their Tokyo performance with a forecast of 47 medals. The Netherlands, Germany, and the Republic of Korea are also expected to have strong showings at the Paris Olympics.
The Gracenote Virtual Medal Table is a statistical model based on previous Olympic Games, World Championships, and World Cups to predict medal winners. It provides broadcasters, media publishers, and pay TV operators with valuable insights to create engaging Olympic-focused content. Gracenote is a part of Nielsen, a global leader in audience measurement, data, and analytics.