Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

No cookies to display.

Growing Local TV News Programming Without Exhausting Employees or Audience

Reading Time: < 1 minute

Local TV stations are facing the challenge of creating compelling content for viewers in the digital age, as discussed in a panel at The Business of TV News event in Washington. The panel, moderated by Bill Hague of Magid, highlighted the growth of local programming and the need to adapt to changing viewer habits.

Ozzie Martinez of Telemundo Station Group and NBCUniversal Local emphasized the importance of transforming into a multiplatform bilingual organization to reach a wider audience. He spoke about the success of regional newscasts and streaming content in attracting new viewers.

Sean McLaughlin of Graham Media Group addressed the disconnect between viewers and content, stressing the difficulty of changing ingrained habits in local newsrooms. The panel also touched on the challenge of finding producing talent, with younger generations more interested in creating content for platforms like YouTube than traditional newscasts.

Scott Livingston of Sinclair shared how rebranding a producer job listing as a content creator position led to a significant increase in applicants, highlighting the shift towards non-traditional storytelling methods. Sue Diviney of WTTG-WDCA Washington discussed the appeal of working on programming beyond news, such as behind-the-scenes programs on streaming platforms.

Overall, the panel emphasized the need for local TV stations to adapt to the changing media landscape by embracing new platforms and storytelling techniques to stay relevant and engage viewers in a rapidly evolving industry.

Taylor Swifts New Album Release Health issues from using ACs Boston Marathon 2024 15 Practical Ways To Save Money